Attract customers to your website through local SEO strategies that optimize your website for geographically-related searches. Being found on local searches is vital, after all, because it helps companies increase online visibility, drive organic traffic to their website, and earn qualified leads.
Unlike other marketing approaches like local newspaper ads or brochures on front-porch steps, local SEO is a targeted form of online marketing. It positions your business on search engines where customers can find you — and on their terms, too.
A report from Search Engine Land shows that nearly 56% of all mobile search queries have local intent. Consequently, marketers should capitalize on creating mobile-friendly websites with complete location information to satisfy user expectations. By turning to local SEO packages from Buscemi IT Solutions, you can localize your ads and drive more leads for your company.
What Affects Your Local SEO Ranking?
Several factors come into play when improving local SEO ranking. We take note of them and employ the following strategies to drive local targeted traffic and convert visitors into customers:
On-page optimization. Ranking in the top spots of a search engine requires a clear understanding of your business and its location. Our dedicated team will use local search ranking techniques to drive more customers to your website.
- Enhancing local search results – Sometimes, it can be a challenge appearing on results for the areas you service beyond your physical location. Through schema markup, name, address, and phone number (NAP) data, and localized keyword optimization, we can help search engines understand your business and target area.
- Google maps optimization – Making your business show up on Google maps is crucial. We can complete your profiles, standardize your NAP, and encourage reviews to improve your maps listing.
- Localize content marketing – Our team can come up with creative and informative content to draw in your local audience and provide them with a seamless user experience.
Link building and local listing. Be one step ahead of your competitors through a link-building strategy that revolves around your service area and industry. We will help you win your customers over through:
- Reliable industry citations – Business listing citations are an important part of Google search algorithms. With our help, we can standardize your citations from authoritative portals like Yellow Pages, Google My Business, and Yelp.
- Targeted outreach – Our team works hard to find authoritative websites to offer you a relevant link-building opportunity.
- Hyperlocal resources – Go hyperlocal with more targeted keywords and putting your NAP in multiple directories. We take that one step further by identifying reputable businesses in your area and recreating their SEO success for you.
Let Buscemi IT Solutions help your customers find you online. By understanding your company from a local business perspective, we can enhance your online presence and help you generate a massive ROI. Get in touch with us today to start formulating your local SEO strategy.