Organic SEO Marketing Solutions
Diversification is a must in the digital marketing world. So, companies are developing their identity across different social platforms like Facebook, Twitter, and Instagram. But even with social media networks driving a majority of online traffic, companies should also include organic listings to their marketing efforts for maximum impact. Organic searches ( Organic SEO ) are still the clear champion of website traffic: it drives 51% of all visitors for B2B and B2C businesses, in fact.
So Organic SEO is exactly what it sounds like — pure, organic, and free of the influence of advertising. Organic search engine results are different from paid ads because they are “free” listings. Web pages that rank organically are those that contain authoritative and relevant content.
Since an astounding 75% of users do not go past the first page of results on search engines, having a clear organic SEO strategy will give you an edge over competitors and make it easier to achieve your marketing goals. Some of the benefits of a strong organic SEO strategy include:
- Brand credibility – High visibility fosters trust. When your business shows up in the top results on Google, users are more likely to see you as more credible and authentic.
- Consistent, targeted traffic – If you choose a keyword based on relevancy, traffic, and competition, then visitors to your website are more likely to follow through with a purchase (and convert other leads, too!)
- Long-term results – Organic traffic stand the test of time. As long as you sustain your SEO campaign and have good online visibility, you can enjoy long-lasting results.