{"product_id":"beyond-the-inbox-segmentation-for-owners-who-send-one-blast","title":"Beyond the Inbox: Segmentation For Owners Who Send One Blast","description":"\u003clink href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:wght@400;500;600\u0026amp;family=IBM+Plex+Mono:wght@500;600\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\n\n\u003cstyle\u003e\n  .bit-pd{--navy:#0A101F;--emerald:#00875C;--azure:#2F52A8;--slate:#56617A;--line:#E4E9F2;--tint:#F4F6FA;\n    font-family:'Poppins',sans-serif;color:var(--navy);max-width:760px;margin:0 auto;padding:8px 0;line-height:1.7}\n  .bit-pd *{box-sizing:border-box}\n  .bit-pd p{font-size:16px;color:#3F4757;margin:0 0 18px}\n  .bit-pd p:last-child{margin-bottom:0}\n  .bit-pd .lead{font-size:17px;color:var(--navy);font-weight:500}\n  .bit-pd .grp{font-family:'IBM Plex Mono',monospace;font-size:11px;font-weight:600;text-transform:uppercase;letter-spacing:.16em;color:var(--emerald);margin:0 0 12px;display:block}\n  .bit-pd ul{list-style:none;margin:0 0 22px;padding:0;display:flex;flex-direction:column;gap:14px}\n  .bit-pd li{display:flex;gap:12px;align-items:flex-start;font-size:16px;color:#3F4757;line-height:1.6}\n  .bit-pd li svg{flex:none;margin-top:4px}\n  .bit-pd .note{font-size:14px;color:var(--slate);background:var(--tint);border:1px solid var(--line);border-radius:12px;padding:16px 18px;margin-top:4px}\n\u003c\/style\u003e\n\n\u003cdiv class=\"bit-pd\"\u003e\n\n  \u003cp class=\"lead\"\u003eMost email lists get treated as one audience because splitting them looks like more work. So the seasoned bodybuilder and the new mother get the same message about the same product, and both delete it. The list is not underperforming. It is being spoken to as if every name on it wanted the same thing.\u003c\/p\u003e\n\n  \u003cp\u003eThis is a forty three page book on cutting a list into pieces and writing to each one. The seven step segmentation build, a lead scoring table, the automated sequences worth setting up first, and the six formulas for the metrics that judge them. It is written for the owner running their own sends, not for a lifecycle team with a data analyst attached.\u003c\/p\u003e\n\n  \u003cspan class=\"grp\"\u003eWhat You Get\u003c\/span\u003e\n\n  \u003cul\u003e\n    \u003cli\u003e\n\u003csvg width=\"20\" height=\"20\" fill=\"none\" stroke=\"#00875C\" stroke-width=\"2.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\u003cpath d=\"M4 10l4 4 8-9\"\u003e\u003c\/path\u003e\u003c\/svg\u003e The seven step segmentation build, from defining goals through buyer personas to testing and refining the segments\u003c\/li\u003e\n    \u003cli\u003e\n\u003csvg width=\"20\" height=\"20\" fill=\"none\" stroke=\"#00875C\" stroke-width=\"2.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\u003cpath d=\"M4 10l4 4 8-9\"\u003e\u003c\/path\u003e\u003c\/svg\u003e A lead scoring table with point values for opens, clicks, site visits, downloads, and a completed purchase\u003c\/li\u003e\n    \u003cli\u003e\n\u003csvg width=\"20\" height=\"20\" fill=\"none\" stroke=\"#00875C\" stroke-width=\"2.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\u003cpath d=\"M4 10l4 4 8-9\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Six email formulas written out: open rate, CTR, conversion, bounce, unsubscribe, and return on investment\u003c\/li\u003e\n    \u003cli\u003e\n\u003csvg width=\"20\" height=\"20\" fill=\"none\" stroke=\"#00875C\" stroke-width=\"2.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\u003cpath d=\"M4 10l4 4 8-9\"\u003e\u003c\/path\u003e\u003c\/svg\u003e The six step A\/B test procedure, including the ten to twenty percent sample and the wait window\u003c\/li\u003e\n    \u003cli\u003e\n\u003csvg width=\"20\" height=\"20\" fill=\"none\" stroke=\"#00875C\" stroke-width=\"2.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\u003cpath d=\"M4 10l4 4 8-9\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Four segmentation mistakes named and fixed, including over-segmentation and the data quality problem sitting under both\u003c\/li\u003e\n    \u003cli\u003e\n\u003csvg width=\"20\" height=\"20\" fill=\"none\" stroke=\"#00875C\" stroke-width=\"2.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\u003cpath d=\"M4 10l4 4 8-9\"\u003e\u003c\/path\u003e\u003c\/svg\u003e Three worked examples from Spotify, Airbnb, and Grammarly showing which behavior triggered which message\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cp\u003eYou can cut your list into three segments and write the first sequence in a single sitting. No course to sit through and no login to keep.\u003c\/p\u003e\n\n  \u003cdiv class=\"note\"\u003eDelivered as a PDF download the moment your order is confirmed. Opens on any device and is yours to keep.\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Buscemi IT Solutions","offers":[{"title":"Default Title","offer_id":46930976440481,"sku":null,"price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/4805\/2129\/files\/hf_20260826_162530_c7028834-c2a9-40fd-9d16-642c29ae9da9.png?v=1787762300","url":"https:\/\/buscemiitsolutions.com\/products\/beyond-the-inbox-segmentation-for-owners-who-send-one-blast","provider":"Buscemi IT Solutions","version":"1.0","type":"link"}