The SEO has the power to attract more qualified visitors to your site without having to invest in media. In the case of e-commerce platform, SEO has a really significant impact on sales.
The more users who are truly interested in what you offer by visiting your site, the greater the chance of seeing conversion rates go up and sales increase, all thanks to SEO services in Frankfort!
Therefore, it is very important for a company. And, for this strategy to work for your business, you need to have a quality e-commerce platform, and that’s what we’re going to talk about in today’s post!
You are not going to let this strategy be used, are you? If you are looking for tips to apply on your website, you are also in the right place!
We prepared this post for you to know the importance of a quality e-commerce platform for a company’s SEO. Come on?
What is SEO?
First of all you must know what SEO is. SEO is the acronym of the words (Search Engine Optimization),
In general, SEO strategies are strategies that aim to increase the number of times your store is found in search engines, such as and mainly, Google .
Maybe you already know what SEO is, but do you already know exactly what this optimization is?
Google’s ranking factors have evolved, and it has come to identify bad practices. This search engine wants to offer the best result for what people are looking for. Nothing more fair, right?
These algorithms that identify bad and good practices aim to enhance the sites that offer the best experience for the user, and penalize those who try to deceive the search engine.
And this is how someone who wants to have good SEO for their e-commerce should think. Offering quality content, a pleasant layout , efficient navigation, among some other actions are strategies that make the SEO of a virtual store improve.
Working on these items will send signals to Google that you’re offering a great experience for people and that your site is a benchmark for your audience. User experience is now the essence of SEO specialist in Oak Brook.
Importance of SEO for your e-commerce
Now that you know what SEO is, you must have realized its importance for your e-commerce .
It is already more than proven that users do not go beyond the first search results to find the answer they want. So, if you are well positioned, they have a good chance of receiving the click and solving the person’s problem.
In addition, you can earn the user’s trust by solving a user’s problem. Attracting organic traffic, without investing in media and attracting qualified traffic, from people with a clear interest in your content are other advantages that you gain when working with SEO.
Can you see the benefits you gain in this process? Not yet? Well, with SEO, your virtual store gains authority in the market, ahead of competitors. Pretty good, isn’t it?
Now I have separated some quick tips to improve the SEO of your e-commerce . Check out!
Keywords in the sales funnel
The SEO process always starts with keyword research. Using them on the site makes your content findable by the user who does a search on Google .
Title of pages
After researching your keywords, you need to insert them into your pages intelligently, so that Google understands your main subject. The title (<title> tag) is the flagship of SEO On Page, so the keyword must appear in it.
Remember not to exceed 63 characters, which is just what Google displays.
Friendly URLs
Prefer a simple and understandable URL structure, which clearly describes the content of the page and, if possible, the category in which it is inserted.
If you want to know more useful tips on positioning on Google, check out the iSET blog post: ” Practical Guide: How to put your website on the first page of Google ”.
The importance of a quality e-commerce platform for SEO
Many people ask what is the best e-commerce platform to work with SEO. The answer is simple: an e-commerce platform with friendly SEO.
Without an e-commerce platform with friendly SEO, some good search optimization practices cannot be applied, compromising the performance of the online store .
Being positioned on the first page of search engines is wonderful. However, for this to happen it is necessary to follow the good practices of SEO. And for that your platform must adapt.
ISET, for example, is a platform that is always at the forefront of good SEO practices. Many of the optimizations are automatic or semi-automatic (allow customization), while many others have full control.
Some SEO features are friendly URL, sitemap, global Meta Tag control, categories and products, automatically renamed product photos, tag cloud, integration with Google Analytics and Adwords, and much more. Interesting, isn’t it?
You should already be aware of how important SEO is for e-commerce, but you should know that, according to a study by VTEX , on average 49% of e-commerce traffic comes from search engines, such as Google.
At the same time, we know that 75% of users do not make it past the first page of results when it comes to doing a search on the internet.
In this scenario, it is clear the importance of an e-commerce platform optimized to reduce investment in ads and increase sales.
There are a few things to think about SEO when hiring an e-commerce platform . If your goal is that your online store has the ability to achieve good results in SEO, you need a quality platform that has the following characteristics:
Editable Title and Meta Description
Your platform needs to allow the customization of SEO titles, keywords and the insertion of texts, such as product descriptions.
A ranking factor is the presence of key terms in the so-called heading tags of the website’s source code, expressed hierarchically in h1, h2, h3, etc. The most important of these is h1, corresponding to the main title of the page.
The Meta description is the text displayed on each site when it appears on the results page. Along with the title, this is one of the main factors that will make the person decide whether or not to click on that option.
In virtual stores hosted on the iSET e-commerce platform, it is possible to customize the product’s Page Title, the Product’s Meta Words and the Product’s Meta Description. When these fields are not personalized, the platform generates automatically based on the product information.
Meta Words are also used for the internal search of the platform, and can be used as additional names and terms to find a product internally. Cool huh?
Possibility of filling or adding the ALT attribute in the image tag
The alt text tag corresponds to the text that will be displayed if the image cannot be loaded and is one of the main ways that search engines identify the content of that element.
ISET comes as an example again in this regard. The platform allows the creation of Tag Groups that serve multiple purposes in the products registered in the virtual store.
It is possible to define multiple values for each Tag. For example, a store that sells films can create a group called “Artist” and inform the main artists as values of this group, so that all films that have determined can be filtered in their store. artist.
Possibility to create categories and subcategories with respect to the URL
The categorization of your products is extremely important. In addition to helping customers navigate your online store, you can also use it to attract organic traffic.
Depending on the products in your store, you can use keywords that are searched for as the name of your categories.
Opt for a platform that allows the management of categories, allowing registration, editing and organization of them in alphabetical or manual order. Possibility of organizing the category trees with unlimited levels and sub-levels, as well as the registration of the Title and Subtitle of the categories.
Very relevant to Google, the URL indicates the subject to which the page refers. Choose an e-commerce platform with friendly SEO that generates simple, understandable links that contain the keyword related to the product or page in question.
ISET allows the customization of the URL generated by the store and the definition of a custom CSS for special categories, completely changing the layout of the store . In addition, it is also possible to customize the title, description and meta words for SEO.
Therefore, the best platform for e-commerce is one that can optimize search engines. Thus, depending on your experience, knowledge and objective, a given platform may be more or less suitable for you.
So, before choosing, see the specifications of each one, look for comments on it, evaluate how much you are willing to invest and more importantly: consult, read, search about SEO so that you can evaluate which is the best platform for e- commerce for you.
Did you like this content? Keep learning about e-commerce and sales strategies by reading the post “ Google AdWords: how to set up successful e-commerce campaigns ?”.
I hope I helped you solve your doubts, follow the tips we gave in the post and I’m sure you will be very successful selling online! Until later!
