Today, it is essential that companies obtain an area for Digital Marketing – even more in the case of a society that lives intensely connected. But before you go looking for a Digital Marketing Agency, hold a meeting with your partners, collaborators and employees.
It is important to listen to the opinion of others about what the objectives are and what strategies should be used.
From there, it is possible to know your needs and the services you should fill.
But how do you know if a Digital Marketing Agency will do a different job for your company?
Keep reading and check out some essential information before hiring!
Define the services required for your company
Before hiring a SEO specialist in Oak Brook, you need to keep in mind what your goals are.
In fact, there is nothing more frustrating than knowing the techniques and strategies of Digital Marketing and having difficulties to implement in your company such as:
- lack of time;
- lack of investment to assemble a team;
- Believe that the investment will be higher than the return.
Analyze the Agency’s success stories
After looking for companies, it is time to carry out a thorough analysis of the work developed by her.
Make no mistake, the fact that a company has been in the market for a long time does not mean that it is up to date. But keep in mind that only the Agencies that do an excellent job are consolidated in the market.
It is important that companies are connected with the news of the markets, given that the Digital Marketing market updates quickly. Get to know the history of the agency, its difficulties and how they were updated in the market.
Factors such as certifications and partnerships are essential, especially if they are partners or certified by companies such as Google, Digital Results, Rock Content University and etc.
In addition, awards are also important as they convey credibility.
What services does the Agency offer and what niche does it work in?
Finding out what services and niche the company works with is fundamental to your business.
There are companies that take care of the entire Marketing strategy, as well as Agencies that are more focused on Online Marketing (social networks, blog, applications, etc.).
Others are focused on offline advertising (billboards, radio, advertisement in magazines and newspapers).
Does physical proximity matter?
As we have already discussed, in a technological world, it is not necessary for the company to have physical proximity.
Today, several meetings are held via Skype or another application. It is important that there is physical proximity, but the most important in this case is the communication management with your company.
How many meetings to define the strategies? What will be the deadline? How will the communication and shipment of materials take place?
Understanding how all communication management will be done is crucial before closing the partnership.
Chat with customers
One of the most guaranteed strategies before hiring any type of business is to know the feedback from the clients of this Agency.
However, the company will do anything to sell its fish, but to find out if the company is well evaluated just by asking its customers.
Therefore, knowing customer feedbacks will help to have a more realistic view of the Digital Marketing Agency.
Take the list of customers and call to find out if the service offered is recommended or not. This is the time to find out about the level of satisfaction and answer questions about the performance of these Agencies.
Meet the Agency’s employees
Establishing contact with the employees of the Digital Marketing Agency is relevant to have a greater perception of the service offered.
That’s because, they are the professionals selected to be at the forefront of business success, to perform the job.
It is essential to know the technical domain of the employees, the portfolio and to seek to know beyond the company’s work. Like, for example, the reputation of employees.
After that, it is significant to visit the Agency, to know the organizational climate. Likewise, professional and personal history and goals.
The more pleasant the working environment, the greater the tendency to obtain a positive result. In other words, employee happiness is directly linked to motivation and the productive side.
Compare service prices
After evaluating the companies, it is time to analyze and compare the prices of the services offered.
It is important to establish a cost-benefit ratio to balance the price, the services offered and the quality of the Agency.
However, it is necessary to be careful, because in times of crisis, a service is often offered well below your budget. But the cheap ends up being expensive!
All services must be aligned and written in the project. In such a way, that you have a sense of how much time will be invested in the service.
In short, try to pay attention! More important than defining the choice of an Agency, is to evaluate and understand the way it works.
