Guides

The playbook, without hiring us.

Short guides written for owners running their own marketing. Everything we would set up in the first month, laid out so you can do it yourself in an afternoon. No course, no login, no upsell at the end.

Instant PDF download Read in one sitting Yours to keep
Available now

Pick the one you need this week

Each guide covers one channel end to end. Buy one, apply it, and come back for the next when you are ready.

Meta Ads Made Affordable guide cover
13 pages · Paid ads

Meta Ads Made Affordable

Where a small budget goes, what to test first, how long to give it, and when to stop. Built around the 40-40-20 split with a six-week rollout.

$9.99 View guide
In progress

Local SEO for one location

Getting a single-location business into the map pack, start to finish.

In progress

The site audit checklist

The same technical pass we run on a new client, written so you can run it yourself.

How it works

Buy it, download it, use it today

There is nothing to schedule and nobody to talk to. That is the whole point of this part of the site.

01

Pay once

One price, no subscription, and no account to create. Checkout takes under a minute.

02

Download immediately

The PDF link arrives the moment your order confirms. It opens on any device and the file is yours to keep.

03

Start the same day

Each guide is written to be read in one sitting and acted on straight after. No modules and no drip schedule.

Which one is right

A guide, or the work done for you

Most owners do not need an agency yet. Here is how to tell which side of the line you are on.

Buy the guide

You have time but not budget

You would rather learn the channel yourself and keep the money in the ad account. A guide gets you there faster than trial and error.

  • You are running campaigns yourself already
  • Your monthly spend is small enough that a management fee would not make sense
  • You want to understand the channel before paying anyone to run it
Hire us instead

You have budget but not time

The work needs doing and you are not going to be the one doing it. Every engagement starts with a free audit, so you find out what it takes before committing.

  • You are already spending enough that mistakes cost real money
  • More than one channel needs attention at the same time
  • You would rather buy the outcome than the instructions
See What We Do
Before you buy

Questions about the guides

How do I get the file?

A download link is sent the moment your order is confirmed, and it is also on the confirmation page. If the email does not arrive, check spam first and then contact us and we will send it directly.

Can I get a refund?

Digital products are final sale. Because the file is delivered instantly and cannot be returned, we treat the sale as complete on delivery. If the file is corrupted, incomplete, or not what was described, contact us and we will fix it.

Is this the same advice you give paying clients?

Yes. A guide is the framework written down. What a client gets on top of that is the work being done for them, applied to their specific market and their specific numbers.

Do I need any tools or subscriptions to use it?

No paid tools are required. Each guide is written around the free platform tools, so the only thing you spend is your ad budget if the guide covers a paid channel.

Will it still be accurate in six months?

Platforms change their interfaces often and their fundamentals rarely. The guides are written around the fundamentals. When something material changes, we update the file and existing buyers get the new version.

Can I share it with my team?

Use it inside your own business freely. Redistributing or reselling it is not permitted.

Not sure which

Start with a free audit and we will tell you

Fifteen minutes on a call. If a guide would sort it, we will say so rather than quote you for work you do not need.