Every guide we have written, in one download.
Nine guides covering paid ads, email, social, testing and conversion. The frameworks we set up for clients in their first month, written so you can run them yourself. No course, no login, no coaching call, no upsell.
You are not short on marketing advice
You are short on advice that decides anything. Three things go wrong when an owner tries to learn a channel from what is free.
Nobody commits to a number
Every article says test your creative and watch your metrics. None of them say how much to spend, how long to wait, or what number means stop. So you wait too long on a losing ad and pull a winning one too early.
It is written to rank, not to work
Most of what you find was built to sit at the top of a search result. It restates the question, defines the terms, and stops exactly where the useful part would have started.
The pieces never connect
You learn ads in one place, email in another, testing somewhere else. Each is fine alone. Nothing tells you how the budget, the list and the landing page are supposed to work as one system.
Nine guides, 195 pages, five channels
Each one covers a single area end to end. Nine separate guides, written over the course of a year, in a single download.
Meta Ads Made Affordable
Where a small budget goes, what to test first, how long to give it, and when to stop. Built around the 40-40-20 split with a six-week rollout.
High-Performing Paid Marketing Strategy
Goals, measurement, platform choice and creative as one system. Includes the weighted platform scoring model and the four review cycles.
Marketing Campaign Launch Readiness
Twenty checks to clear before any spend starts, across six stages. Tracking, privacy, creative and QA, each with what good looks like.
Cold Email Marketing
List, subject line, sequence and follow-up, with a benchmark range for every metric. Plus the SPF, DKIM and DMARC setup that keeps you delivering.
Lifecycle Email Marketing
Email mapped to the stage a subscriber is actually in, across all five. Welcome, promotional and re-engagement emails written out in full.
Email Marketing Metrics
Twenty five tools sorted into six categories, each with its purpose and link. Pick your stack without paying to find out what a tool does.
Social Media Marketing Growthstack
Thirty six tools and frameworks for the one person running social. Scheduling, analytics, content, and how to choose platforms on fit rather than habit.
Digital Advertising Testing
Eighteen tools and frameworks for tests that actually settle something. Platforms, sample size calculators, heatmaps, and three ways to prioritize.
Is Your Marketing Brain-Ready
Twenty seven checks across six phases, from attention to risk reversal. Each one gives you the test to run and what failing it is costing you.
No subscription and no renewal. You buy the file once. When a guide is updated for a platform change, the new version is yours at no extra cost.
Every guide makes the decision for you
The test of a guide is whether you can act on it without going and looking something else up. Four rules every one of them follows.
Real numbers, not ranges to interpret
The Meta guide splits a budget 40-40-20 and runs a six week rollout. The cold email guide gives a benchmark for every metric so you know whether a 4 percent reply rate is good or a problem.
One named framework per topic
Each guide is built on a single organizing model rather than a list of tips. The paid strategy guide runs on a weighted platform scoring model. The funnel audit runs on twenty seven checks across six phases.
Worked examples, not definitions
Welcome, promotional and re-engagement emails are written out in full in the lifecycle guide. You adapt them rather than start from an empty document.
Read in one sitting, used the same day
The shortest is four pages and the longest is fifty six. None of them are padded to look substantial, and none are split into modules to stretch out a schedule.
This is not for everyone
It is a $297 library, not a solution to every situation. Here is where it helps and where it will not.
You are the one doing the work
You run the campaigns, write the emails and post the content yourself, and you would rather keep the money in the ad account than pay someone to manage it.
- You are spending your own money and want to stop guessing
- More than one channel needs sorting and you want them to line up
- You would rather read for an evening than sit through a course
You need the work done, not explained
If nobody on your side is going to sit down and apply this, a file will not fix that. Talk to us about the work instead, or buy the one guide you actually need and leave the rest.
- You want one channel only, in which case buy that guide on its own
- Your spend is large enough that a mistake costs more than management would
- You are looking for done-for-you rather than do-it-yourself
The questions people actually ask
What exactly arrives, and when?
Nine PDF files, delivered by download link the moment your order is confirmed. The link is also on the confirmation page. They open on any device, there is no account to create and nothing to install.
Can I buy just one instead?
Yes. Every guide is sold separately in the Digital Guides collection. The library is the better value once you want more than a couple of them.
Can I get a refund?
Digital products are final sale, because the file is delivered instantly and cannot be returned. If a file is corrupted, incomplete or not what was described, contact us and we will fix it.
Is this the same advice you give paying clients?
Yes. The guides are the frameworks written down. What a client gets on top of that is the work being done for them, applied to their own market and their own numbers.
Do I need paid tools to use any of it?
No. Everything is written around the free platform tools. The toolstack guides list paid options and say plainly what each one is for, but nothing in the library depends on buying them.
Will this still be accurate next year?
Platforms change their interfaces often and their fundamentals rarely, and the guides are written around the fundamentals. When something material changes we update the file, and existing buyers get the new version at no cost.
What if you add more guides later?
New guides are added to the library and buyers get them. That is the main reason to buy the set rather than assemble it one at a time.
Can my team use it?
Use it inside your own business freely. Redistributing or reselling it is not permitted.
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Take the whole library
Nine guides, 195 pages, everything we know about running these channels on a small budget. Downloaded and open in under a minute.
Instant download. No subscription. Updates included.