Marketing Plan Simplified: A One Page Plan For Small Businesses
Marketing Plan Simplified: A One Page Plan For Small Businesses
Small business marketing goes wrong at the planning stage, not the execution stage. Channels get picked because they are familiar, goals get written as grow the business, and the money follows whatever felt urgent that month. Nothing connects back to a customer you could describe out loud. So there is no way to tell a bad month from a bad channel.
This is a forty eight page book that walks one marketing plan from customer persona down to budget line. Personas, the UVP formula, SMART goals tied to business objectives, channel selection with the metrics and tools for each, and a five stage map from awareness to advocacy. It is written for an owner planning their own marketing, not for a business with an agency on retainer.
What You Get- A complete customer persona worked out on one example, down to income, pain points, and preferred channels
- The UVP formula of for, provides, by, with a five second readability test attached to it
- A SMART goal written out in full, with the number, the tactics, and the six month window
- Five channels in one table: the metrics that judge each and the tool that reports them
- The five stages from awareness to advocacy, each with the specific tactics that belong at that point
- An implementation table with task, owner, deadline, priority, and KPI, filled in for a social campaign
Write the persona and the UVP and the top half of the page is done in an hour. No course to sit through and no login to keep.
The same six things on every engagement
Whatever service you are looking at, this part does not change. It is how we run the work rather than what the work is.
Four steps, and you can stop at any of them
Nothing is charged until step three, and nothing is locked in after it.
Free audit
We look at your site and your market and tell you what we would do first. You keep the findings whether or not you hire us.
Fifteen minute call
We walk through what we found, answer questions, and say plainly whether this service is the right one for you right now.
Scope and number
You get the work and the price in writing before you commit to anything. No proposal three weeks later.
Work and report
The work runs against the plan and you get monthly reporting on the metrics agreed up front.
Why there is no number on this page
A fixed package overcharges the simple jobs and underdelivers on the hard ones. Three things decide what this actually costs.
Your market
Competing in a small town and competing across a metro are different jobs. Pretending otherwise helps nobody.
Where you are starting
Some sites need fixing. Some need replacing. We will tell you which one you have before you commit to either.
How much ground to cover
Five pages and ten keywords is a different scope to forty pages and two hundred. The number follows the work.
Ad spend is separate. Budget goes straight to Google or Meta on your own card, and our fee is stated on its own line.
Questions we get on the first call
If yours is not here, the audit call is free and there is no pitch attached to it.
How do I get a price?
Book the free audit. We look at your site and your market first, then quote the work in writing. Nothing is charged for that part, and there is no obligation after it.
Do I have to take more than one service?
No. Take one or take all thirteen. On the audit call we will tell you which one is costing you the most right now, and which ones you do not need yet.
Who owns the accounts?
You do. Everything is set up under your business with you as owner. If we part ways you keep the accounts, the data, and the history that goes with them.
Am I locked into a contract?
Monthly services can be cancelled with thirty days written notice. One-time projects are billed on the schedule in your quote. Nothing auto-renews for a year.
How long before I see something?
It depends on the service and your market. Paid channels move within weeks. Search work is slower to build and cheaper to keep. We will tell you which one you are buying before you buy it.
Can you guarantee a ranking or a result?
No, and be careful with anyone who does. Nobody controls Google's results. We will tell you what we expect to move, why, and then show you whether it did.
Start with the audit, not the invoice
Fifteen minutes, no pitch deck, and you keep what we find either way.