The UGC Conversion Playbook: A Program For Small Marketing Teams
The UGC Conversion Playbook: A Program For Small Marketing Teams
Customer content does not dry up because customers are unwilling. It dries up because the ask is vague, the permission step reads like a contract, and the photos that do arrive sit untagged in a shared drive nobody searches. Most brands collect content they never publish and publish content they never had the right to use. The bottleneck is the system, not the audience.
This is a seventy one page ebook that runs the full pipeline: finding advocates, prompting them, collecting assets, clearing rights, placing content, and measuring what it earns. It hands you the four contributor archetypes, the platform rights table, the eight-metric scorecard, and a ninety day rollout with owners and success metrics. It is written for a marketer running this alone or with a small team, not for a brand whose agency already manages submissions.
What You Get- The four contributor archetypes, storytellers, demonstrators, community builders, and quiet experts, each matched to motivation and channel
- The eight-metric KPI scorecard with targets, including submission rate above five percent and return on user content above three to one
- A platform rights table showing what Instagram, TikTok, YouTube, and Twitter terms actually grant and what you still need
- The five ingredients of a prompt: context, concrete ask, creative guardrails, emotional hook, and visibility payoff
- A collection tool comparison covering hashtag tracking, API aggregators, upload portals, and in-app widgets, with cost and setup time
- Flywheel spot checks that name the broken stage when approvals fall under seventy percent or reuse under thirty
You can run the three placement checks on your best-selling product page this afternoon. There is no course to sit through and no login to keep.
The same six things on every engagement
Whatever service you are looking at, this part does not change. It is how we run the work rather than what the work is.
Four steps, and you can stop at any of them
Nothing is charged until step three, and nothing is locked in after it.
Free audit
We look at your site and your market and tell you what we would do first. You keep the findings whether or not you hire us.
Fifteen minute call
We walk through what we found, answer questions, and say plainly whether this service is the right one for you right now.
Scope and number
You get the work and the price in writing before you commit to anything. No proposal three weeks later.
Work and report
The work runs against the plan and you get monthly reporting on the metrics agreed up front.
Why there is no number on this page
A fixed package overcharges the simple jobs and underdelivers on the hard ones. Three things decide what this actually costs.
Your market
Competing in a small town and competing across a metro are different jobs. Pretending otherwise helps nobody.
Where you are starting
Some sites need fixing. Some need replacing. We will tell you which one you have before you commit to either.
How much ground to cover
Five pages and ten keywords is a different scope to forty pages and two hundred. The number follows the work.
Ad spend is separate. Budget goes straight to Google or Meta on your own card, and our fee is stated on its own line.
Questions we get on the first call
If yours is not here, the audit call is free and there is no pitch attached to it.
How do I get a price?
Book the free audit. We look at your site and your market first, then quote the work in writing. Nothing is charged for that part, and there is no obligation after it.
Do I have to take more than one service?
No. Take one or take all thirteen. On the audit call we will tell you which one is costing you the most right now, and which ones you do not need yet.
Who owns the accounts?
You do. Everything is set up under your business with you as owner. If we part ways you keep the accounts, the data, and the history that goes with them.
Am I locked into a contract?
Monthly services can be cancelled with thirty days written notice. One-time projects are billed on the schedule in your quote. Nothing auto-renews for a year.
How long before I see something?
It depends on the service and your market. Paid channels move within weeks. Search work is slower to build and cheaper to keep. We will tell you which one you are buying before you buy it.
Can you guarantee a ranking or a result?
No, and be careful with anyone who does. Nobody controls Google's results. We will tell you what we expect to move, why, and then show you whether it did.
Start with the audit, not the invoice
Fifteen minutes, no pitch deck, and you keep what we find either way.