Converting Content Funnel: A Guide For B2B Content Teams
Converting Content Funnel: A Guide For B2B Content Teams
Publishing more content does not fix a funnel that leaks. It leaks because the top attracts the wrong readers, the middle asks for a demo before it has earned one, and the bottom page shows eight features where it needs three outcomes. Buyers spend most of their decision time educating themselves, and they do it on whoever answers the question they actually have.
This is a seventy six page ebook that hands you the map instead. What each funnel stage is for, which asset belongs where, how to find the leak costing you the most, and what to test first. It is written for a small team that owns content end to end, not for a demand generation department with dedicated ops.
What You Get- The TOFU, MOFU and BOFU definitions tied to MQL and SQL qualification, with the buyer question each stage answers
- Seven lead magnet formats scored on persona preference, creation effort, perceived value and ideal call-to-action destination
- The BOFU page element table pairing headline, social proof, form, CTA button and risk reversal with its psychological trigger
- The six-step channel-fit checklist, from persona hangouts to whether the budget sustains presence long enough to see results
- The 70/20/10 paid budget split worked across proven channels, promising experiments and moonshots
- The ICE scoring method applied to a real leak, showing why an 8, 9, 3 scored 216 and won
You can map your funnel on one page tonight and know your weakest stage by morning. No course to sit through, no login to keep.
The same six things on every engagement
Whatever service you are looking at, this part does not change. It is how we run the work rather than what the work is.
Four steps, and you can stop at any of them
Nothing is charged until step three, and nothing is locked in after it.
Free audit
We look at your site and your market and tell you what we would do first. You keep the findings whether or not you hire us.
Fifteen minute call
We walk through what we found, answer questions, and say plainly whether this service is the right one for you right now.
Scope and number
You get the work and the price in writing before you commit to anything. No proposal three weeks later.
Work and report
The work runs against the plan and you get monthly reporting on the metrics agreed up front.
Why there is no number on this page
A fixed package overcharges the simple jobs and underdelivers on the hard ones. Three things decide what this actually costs.
Your market
Competing in a small town and competing across a metro are different jobs. Pretending otherwise helps nobody.
Where you are starting
Some sites need fixing. Some need replacing. We will tell you which one you have before you commit to either.
How much ground to cover
Five pages and ten keywords is a different scope to forty pages and two hundred. The number follows the work.
Ad spend is separate. Budget goes straight to Google or Meta on your own card, and our fee is stated on its own line.
Questions we get on the first call
If yours is not here, the audit call is free and there is no pitch attached to it.
How do I get a price?
Book the free audit. We look at your site and your market first, then quote the work in writing. Nothing is charged for that part, and there is no obligation after it.
Do I have to take more than one service?
No. Take one or take all thirteen. On the audit call we will tell you which one is costing you the most right now, and which ones you do not need yet.
Who owns the accounts?
You do. Everything is set up under your business with you as owner. If we part ways you keep the accounts, the data, and the history that goes with them.
Am I locked into a contract?
Monthly services can be cancelled with thirty days written notice. One-time projects are billed on the schedule in your quote. Nothing auto-renews for a year.
How long before I see something?
It depends on the service and your market. Paid channels move within weeks. Search work is slower to build and cheaper to keep. We will tell you which one you are buying before you buy it.
Can you guarantee a ranking or a result?
No, and be careful with anyone who does. Nobody controls Google's results. We will tell you what we expect to move, why, and then show you whether it did.
Start with the audit, not the invoice
Fifteen minutes, no pitch deck, and you keep what we find either way.