From Hourly to Value-Based Pricing: A 30-Day Guide For Consultants
From Hourly to Value-Based Pricing: A 30-Day Guide For Consultants
Hourly billing punishes the thing you spent years building. Get faster at solving the problem and you get paid less for solving it, so the only way up is more hours or more clients. The real rate is also lower than the number on the invoice, because sales calls, email, admin and revisions never make it onto the timesheet. The ceiling is not ambition. It is the billing model.
This is a sixteen page guide covering thirty days of work, from a true rate calculation to a closed high-ticket deal. It hands you the diagnosis, the naming formulas, the pricing math, the guarantee script, and a week by week checklist at the back. It is written for a service provider who already has clients, not for someone still looking for their first one.
What You Get- The True Rate Calculation run on your last three projects, counting sales calls, email, invoicing and revisions as hours
- The painkiller versus vitamin test, with a three question problem inventory that picks the problem your offer is built on
- The Gap Analysis from Hell to Heaven, grouped into three to five named pillars under one Adjective plus Noun mechanism
- The 10x pricing rule worked on a real example: $20,000 per month saved becomes a $24,000 fee
- Pay in Full versus Financing terms at a twenty percent markup, plus the Conditional Action-Based Guarantee script
- The Offer Statement formula, Identity plus Outcome plus Timeframe plus Mechanism minus Pain, with a filled example
Week one is a calculator and one honest hour with your last three invoices. No course to sit through and no login to keep.
The same six things on every engagement
Whatever service you are looking at, this part does not change. It is how we run the work rather than what the work is.
Four steps, and you can stop at any of them
Nothing is charged until step three, and nothing is locked in after it.
Free audit
We look at your site and your market and tell you what we would do first. You keep the findings whether or not you hire us.
Fifteen minute call
We walk through what we found, answer questions, and say plainly whether this service is the right one for you right now.
Scope and number
You get the work and the price in writing before you commit to anything. No proposal three weeks later.
Work and report
The work runs against the plan and you get monthly reporting on the metrics agreed up front.
Why there is no number on this page
A fixed package overcharges the simple jobs and underdelivers on the hard ones. Three things decide what this actually costs.
Your market
Competing in a small town and competing across a metro are different jobs. Pretending otherwise helps nobody.
Where you are starting
Some sites need fixing. Some need replacing. We will tell you which one you have before you commit to either.
How much ground to cover
Five pages and ten keywords is a different scope to forty pages and two hundred. The number follows the work.
Ad spend is separate. Budget goes straight to Google or Meta on your own card, and our fee is stated on its own line.
Questions we get on the first call
If yours is not here, the audit call is free and there is no pitch attached to it.
How do I get a price?
Book the free audit. We look at your site and your market first, then quote the work in writing. Nothing is charged for that part, and there is no obligation after it.
Do I have to take more than one service?
No. Take one or take all thirteen. On the audit call we will tell you which one is costing you the most right now, and which ones you do not need yet.
Who owns the accounts?
You do. Everything is set up under your business with you as owner. If we part ways you keep the accounts, the data, and the history that goes with them.
Am I locked into a contract?
Monthly services can be cancelled with thirty days written notice. One-time projects are billed on the schedule in your quote. Nothing auto-renews for a year.
How long before I see something?
It depends on the service and your market. Paid channels move within weeks. Search work is slower to build and cheaper to keep. We will tell you which one you are buying before you buy it.
Can you guarantee a ranking or a result?
No, and be careful with anyone who does. Nobody controls Google's results. We will tell you what we expect to move, why, and then show you whether it did.
Start with the audit, not the invoice
Fifteen minutes, no pitch deck, and you keep what we find either way.