Hire Right, Keep Them Longer: A Guide For Businesses Without HR
Hire Right, Keep Them Longer: A Guide For Businesses Without HR
Small business hiring fails at the point where it becomes an emergency. Someone quits, panic sets in, and a three year old job description goes back online in front of a candidate pool you cannot outbid on salary. The interview turns into a friendly conversation, the friendly candidate gets the offer, and four months later you are hiring again. A bad hire costs at least 30% of first year earnings, and managers lose 17% of their week to underperformers.
This is a sixty two page book covering the full cycle, from why anyone would pick you over a better funded competitor through to keeping them past year one. Employer value proposition, outcome-based job ads, a scored interview system, a ninety day onboarding plan, and retention that does not run on money. It is written for an owner with no HR department, not for a recruiting team with a budget.
What You Get- The hiring cost iceberg split into visible, hidden financial, and hidden cultural costs, with the 30% figure attached
- A before and after job ad for the same project manager role, rewritten around outcomes instead of requirements
- The buzzword translation list turning ownership, collaboration, and work-life balance into specific daily promises
- A one to five interview scoring rubric where 3 is baseline and 5 needs detailed evidence, plus the debrief huddle
- The 30-60-90 roadmap as comprehension, application, and autonomy, held together by fifteen minute weekly check-ins
- Three peer recognition mechanics that cost almost nothing: a digital kudos board, coffee cards, and a rotating hero award
You can rewrite one job ad this afternoon and use the scorecard on your next interview. No course to sit through, no login to keep.
The same six things on every engagement
Whatever service you are looking at, this part does not change. It is how we run the work rather than what the work is.
Four steps, and you can stop at any of them
Nothing is charged until step three, and nothing is locked in after it.
Free audit
We look at your site and your market and tell you what we would do first. You keep the findings whether or not you hire us.
Fifteen minute call
We walk through what we found, answer questions, and say plainly whether this service is the right one for you right now.
Scope and number
You get the work and the price in writing before you commit to anything. No proposal three weeks later.
Work and report
The work runs against the plan and you get monthly reporting on the metrics agreed up front.
Why there is no number on this page
A fixed package overcharges the simple jobs and underdelivers on the hard ones. Three things decide what this actually costs.
Your market
Competing in a small town and competing across a metro are different jobs. Pretending otherwise helps nobody.
Where you are starting
Some sites need fixing. Some need replacing. We will tell you which one you have before you commit to either.
How much ground to cover
Five pages and ten keywords is a different scope to forty pages and two hundred. The number follows the work.
Ad spend is separate. Budget goes straight to Google or Meta on your own card, and our fee is stated on its own line.
Questions we get on the first call
If yours is not here, the audit call is free and there is no pitch attached to it.
How do I get a price?
Book the free audit. We look at your site and your market first, then quote the work in writing. Nothing is charged for that part, and there is no obligation after it.
Do I have to take more than one service?
No. Take one or take all thirteen. On the audit call we will tell you which one is costing you the most right now, and which ones you do not need yet.
Who owns the accounts?
You do. Everything is set up under your business with you as owner. If we part ways you keep the accounts, the data, and the history that goes with them.
Am I locked into a contract?
Monthly services can be cancelled with thirty days written notice. One-time projects are billed on the schedule in your quote. Nothing auto-renews for a year.
How long before I see something?
It depends on the service and your market. Paid channels move within weeks. Search work is slower to build and cheaper to keep. We will tell you which one you are buying before you buy it.
Can you guarantee a ranking or a result?
No, and be careful with anyone who does. Nobody controls Google's results. We will tell you what we expect to move, why, and then show you whether it did.
Start with the audit, not the invoice
Fifteen minutes, no pitch deck, and you keep what we find either way.